Inspiration

• Daniel Schiffer

• What did I notice?
  • Unique camera movements
  • Each shot flows into each other

Intention

• What do I want after viewing my film?
  • I want the audience to crave a bowl of cereal!
  • I want them to feel that this company is the best and most unique!

Pre-Production Evidence

• Logline
  • The protagonist fights against the boring and old breakfast meals and makes a bowl of cereal that is new to the market.
• Theme
  • Food/Health
• Genre
  • Adventure – Takes you on the story of making a bowl of cereal.

INITIAL BRAINSTORMING OF SHOTS

INITIAL CONCEPT: STORYBOARD OF SHOTS

INITIAL SHOT LIST

What Do We Need Feedback On?

• QUESTIONS:
  • What music clip would you like to see in an exciting/unique advertisement.

Feedback From First Check-In:

• Brian Favorite said, “1 is more upbeat if you are going for that.”
• Chet and I also received three votes for song one and three votes for song two.
• Because they were tied, I decided on music piece #2. I feel like it is going to make the advertisement exciting.

What Have We Done Since the First Check-In?

• Brad: I have been learning how to do speed ramp transitions.

• Brad: I have been working on the rough cut of our advertisement.

Chet has been working with the foley to create auditory depth with this advertisement.